ABOUT

Jose spent his early career directing high profile artists such as Young Money Records artist Tyga and Def Jam artist YG in the LA hip-hop music video circuit before transitioning to larger scale conceptually driven productions in the music video, commercial and narrative space. He also earned his chops working under some of the industry’s top directors including Oscar winners and award winning advertising professionals doing everything from ghostwriting to post-production. His work has been recognized by outlets such Creative Review, Videostatic, VOTD.tv, Eli Roth and Blumhouse’s Crypt.tv Network, Imvdb, Fire Dog Lake, USGS Magazine, Sleeping on Mars, Ballerstatus.com, and screened at The International Music Video Festival, Katra Film Series, NYC’s (PBS)/WNET-13, CBS’ The Henry Ford’s Innovation Nation TV Show with Mo Rocca and many more.

The viral Hands Free or Die PSA that Jose wrote and directed recently premiered on social media influencer Lauren Francesca’s Youtube channel to a massive audience and was acquired by Eli Roth and Blumhouse’s online content outlet Crypt TV. It is also a 2016 Silver Promax BDA Award winner and Telly Award winner. This led to him being commissioned to direct several high profile digital shorts for Crypt TV in 2017.

In the music video world Jose directed the latest video for #1 selling and multiple award winning Chinese artist Wanting Qu, whose millions of fans span the globe. His video for Blue Note Records band Vintage Trouble’s “Gracefully” was heavily promoted by Honda, who feature the band in one of their major broadcast advertising campaigns airing during the Super Bowl. The video was then selected for competition at exclusive industry showcase VOTD.tv.

His short film “The Hands of Time” was also voted one of the top 200 submissions in Ben Affleck and Matt Damon’s renowned and highly competitive Project Greenlight Competition and winner of PBS WNET’s Reel 13 Competition, screening on the NYC station alongside classic “Some Like It Hot” and acclaimed indie “Cold Turkey”. Additionally the film was an official selection in the National Screen Institute of Canada’s Online Short Film Competition. Most recently he has been collaborating with viral video platform Vid.Me where he has been instrumental in launching the site’s original content arm serving as the writer/director of several short documentaries commissioned by the company to pioneer the 60 second documentary format. His client list includes several major record labels, platinum selling artists and Fortune 500 corporations.

Jose also served as creative story producer/editor on the “Pottymouth Princesses” viral commercial for organization FCK H8 that garnered major worldwide media attention, going viral and securing a high volume of press coverage from heavyweight outlets such as Time Magazine, Adweek, CNN, The Washington Post, Bill Maher, Upworthy, Mashable, The Huffington Post, The Independent, E! News, Perez Hilton, Elle Magazine and many more. The ad was also the recipient of the prestigious Silver Epica Award.

As an editor he collaborated with director Paul Santana on Goodbye Celia, which was shortlisted at the prestigious One Screen Film Festival in both the narrative and emerging editor categories.

Interesting Facts:

*Worked for many years as a journalist and spent a summer producing audio documentaries with NPR, having his work air nationwide.
*Holds a dual US/Canadian residence.
*Was rescued from the top of Mt. Whitney by a group of investment bankers and medical doctors (who saved his life).
*Graduated from Duke University where he studied psychology and film.
*Born in Montreal, grew up in San Diego, son of Venezuelan and Chinese parents.
*He does not expect you to know how to pronounce his last name and forgives you ahead of time for butchering it.

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